Banner ads are one of the most common forms of online advertising. These visual advertisements show up on web pages, typically at the top of the screen. They intend to grab user interest and market products, services, or brands. Due of their ubiquity, banner ads play a significant role in the online advertising market. They present advertisers wit

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in gra